Here's a list of articles you can write in your company's blog to help it grow and make your customers happy.
Product guides and tutorials
Creating in-depth product guides and tutorials is one of the most effective ways to showcase the value of your products or services. These guides can help potential customers understand how to use your products easily and efficiently, reducing their hesitation about purchasing.
Examples of product guides and tutorials
Plausible → How to track file downloads in web analytics
Supabase → Implementing semantic image search with Amazon Titan and Supabase Vector
Customer success stories
Sharing customer success stories on your blog is powerful social proof that can drive business growth.
These stories illustrate real-world applications of your products or services and highlight tangible results achieved by satisfied customers. By featuring detailed case studies, testimonials, and interviews, you provide prospective clients with relatable and compelling examples of how your offerings can solve their problems or improve their lives.
This builds trust and credibility and inspires confidence in potential customers that they can achieve similar success by choosing your business.
Examples
Supabase → How Mike Lyndon is using Supabase to accelerate development of AllPullTogether
Vercel has a whole category for Customer Stories in their blog
Product and feature announcements
Blog posts dedicated to new releases, updates, and enhancements ensure that users are always aware of your innovations and improvements.
These announcements can include details about the benefits, functionalities, and applications of new features and insights into the development process. Regular updates demonstrate your commitment to continuous improvement and customer satisfaction, helping to build a loyal customer base eager to try out the latest developments.
Community updates
Blog posts that feature user-generated content, community events, and collaborative projects showcase the vibrant and engaged community surrounding your brand. By celebrating your customers' contributions and successes, you not only build a positive and supportive environment but also encourage others to participate and share their experiences. This approach can increase engagement, loyalty, and advocacy for your business.
Summarize news and updates
Regularly summarizing industry news and updates in your blog helps position your business as a thought leader and valuable resource in your field. You keep your audience informed and engaged by providing insights and commentary on the latest trends, developments, and events.
These summaries can cover various topics relevant to your industry, from technological advancements to market shifts, regulatory changes, etc. Offering this curated content enhances your blog's value, drives traffic, and increases retention as readers look to your business for reliable and timely information.